Together Brisbane campaign launches today showcasing a re-energised Brisbane post flood
We've just received a letter from John Aitken, CEO of Brisbane Marketing about Brisbane's exciting new campaign 'Together Brisbane' focused on the recovery of the Brisbane community after the devastating floods.
Here's a copy of the letter from John Aitken, CEO of Brisbane Marketing:
Today Lord Mayor Graham Quirk launched Brisbane's post-flood economic and community recovery campaign Together Brisbane 'to tell the world that Brisbane is re-energised and focused on getting back to our best, if not better than ever.
Together Brisbane is a celebration of our city's unique community spirit and is designed to address negative perceptions of Brisbane post-flood, capture community and business optimism for our future and to firmly position Brisbane nationally and internationally as Australia's new world city.
It's a long-term strategy resulting from extensive stakeholder research and a post-flood advertising media industry forum, hosted by Brisbane Marketing in January, where support was expressed for an overall recovery campaign.
The campaign includes a comprehensive television, radio, print, outdoor, cinema and online advertising campaign, which will run locally, nationally and internationally from April to September 2011, thanks to the generous pro bono support of the advertising media industry.
The key component of the campaign is an interactive website http://togetherbrisbane.com.au through which residents and businesses can share their photos and stories with the world as to why they believe Brisbane is better than ever. Highlights of these contributions will feature throughout a number of exhibits during the Brisbane Festival from 3-24 September, 2011.
Brisbane Marketing would like to encourage all its members and partners to embrace the campaign in two ways:
- Download the Together Brisbane campaign guidelines at http://brisbanemarketing.com.au and feel free to begin applying your own business's messages to the campaign (see page 25 onwards of the campaign guidelines), and publish throughout your own marketing, event and point of sale materials.
- Encourage your staff and family members to add their personal messages as to why they believe Brisbane is better than ever here.
Together Brisbane is a true celebration of our community spirit, I hope you can join in and help us show the world that Brisbane is better than ever and invite your networks to come to Australia's new world city to see for themselves.
Chief Executive Officer
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