We've just received an exciting letter from Peppers about an exciting new partnership with the top rating television programme Masterchef.  What does this mean for the events industry? The Peppers brand will be able to offer unique experiences such as team challenges, invention tests, mystery box challenges, pressure tests and so much more.

Here is a copy of the letter from Peppers:

Peppers is going to be a part of something big. Really big!

We are delighted to announce a new multi-million dollar promotional partnership with the top rating television programme MasterChef.

The partnership is one of the biggest in the history of the Peppers brand.

Exposure will include:

• A national on-air advertising campaign
• A consumer promotion which will be integrated into the programme
• One of the team events will be filmed at a Peppers property and will feature the expertise of one of our chefs in a Masterclass environment
• An extensive digital campaign – with both www.masterchef.com.au and www.peppers.com.au
• A myriad of publicity and promotional opportunities.

As a group, we will be able to exclusively tap into MasterChef concepts to help our business development. This is a coup for consumer, conference and corporate groups as we will be only official accommodation brand able to offer experiences such as team challenges, invention tests, mystery box challenges, pressure tests etc.

But it's not just event-based business that will develop – we'll be able to create accommodation packages featuring official MasterChef merchandise and local food trail experiences. We will also have access to the programme's personalities and contestants from the 2010 series to appear at our events and promotions.

This is also the ideal opportunity for Peppers properties to shine and step up to the next level in terms of delivering a world-class, imaginative and impressive foodie tourism experience.

Last year, each night, more than 1.9 million people watched MasterChef. The 2010 series finale attracted more than 4 million viewers and was the highest rating non-sporting event ever recorded on Australian television. This season MasterChef will air for 14 weeks from May until July 2011. Eighty five episodes of the show will be screened six nights a week, from Sunday to Friday at 7.30pm on Network Ten.

Our promotional activity and business development using a MasterChef theme will continue till the end of November 2011.

So as you can see, we are headed into a very exciting time.

Kind regards,

Ken Minnikin
DIRECTOR OF MARKETING

Posted by Jasmine Russell, March 28, 2011 in HOTELS | VENUES | THINGS TO DO, MEDIA