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Iceberg Events helped us out with the launch of our new MMO PVP Game:  Fury.  This was a roadshow held in Sydney, Melbourne and Brisbane in August 2007 to introduce the product to our retail partners and the media.

We had a very short lead time to pull this event together (3 weeks!) but Iceberg did it with ease.  Iceberg found us appropriate venues in the three cities, negotiated with all suppliers, and ensured that we came in under budget for the events.  We had some quite specific requirements with regard to theming and AV – we needed the ability to set up an 8 player LAN at each venue so that people could play the game against each other.  In Melbourne, we had a live feed from the LAN (which had professional gamers playing Fury) to the screen for the audience to see, with commentators telling everyone what was going on!

Jodie was on site for all three events, and made sure everything flowed.  She was great to deal with and made everything easy.  We had 150-200 people at each event. In hindsight, we should have gotten Iceberg to do more, but now we know!

We’d definitely recommend Iceberg to any company looking to have any kind of event – but they’d probably appreciate a bit more lead time!

Unleash the Fury!

Ashwin Segkar
National Marketing Manager
Auran Games

Auran Games 2007 Event Management


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