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Iceberg Events first assisted us with our annual NightOwl Franchisee Conference and Awards Dinner in October 2002.  Prior to this, we used our internal resources to organise these events.  This involved one of our key staff members working pretty much full time in the lead up to the event, as well as considerable hours in the months before sourcing venues, designing programs, etc.  We realised the value of having a professional conference organiser that first year that Iceberg took this off our hands - suddenly our staff were available to do their jobs!

Iceberg Events looks after all of our negotiations with venues, tours, special themed dinners and awards ceremonies, accommodation, coordination of sponsors and exhibitors, and programming of speakers.  They also put together a workable budget for us - making sure that our needs for the conference are met, with the money that we can commit to spending on it.

Our initial concerns that an outside company would not have the personal knowledge to be able to cope with the special needs of some of our delegates were quickly allayed - Jodie went through our database of franchisees and made notes next to each one regarding their specific requirements, and every effort was made to accommodate them.

We have since grown the Conference to include a substantial trade display - Iceberg Events has been instrumental in developing trade kits and structuring the sponsorship of the conference.

Iceberg Events will again be looking after our Franchisee Conference & Awards Dinner in 2004. I would have no hesitation recommending Iceberg to anyone looking to hold any kind of special event.

Jeff Antcliff
National Marketing Manager
NightOwl Convenience Stores

Iceberg Events provided conference management services 2002-2007.

NightOwl Convienience Stores Franchisee Conference Management


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